From Grand Challenges

Barbara Byrd Keenan, Grand Challenger

“The world’s biggest problems are the world’s biggest business opportunities.” – Peter Diamandis In 2013, I worked with Barbara Byrd Keenan while she was CEO of the Institute of Food Technologists (IFT). These are the researchers and scientists who create astronaut food, designer desserts like Twinkies, and who make sure your cabbage isn’t crawling with …

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Noble Purpose and Grand Challenges

Lisa McLeod is the thought leader on Noble Purpose. She has hands-on experience working with companies that include Google, Apple, Kimberly-Clark, Pfizer, Roche, Hootsuite and many others. Her most recent book, Selling with Noble Purpose, landed her on The Today Show, NBC Nightly News and Good Morning America. It is about driving revenue doing work …

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Grand Challenges’ 7 Returns

Grand Challenges are powerful tools that organizations, thought leaders, and socially active citizens wield to make noble contributions to society and life. Many partners become key players in a collaborative exploration that changes the world for the better. Here are some association Grand Challenges in motion today: • The National Restaurant Association has teamed up …

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