As Seth Kahan worked hand-in-hand with CEOs of Fortune 500 companies and association leaders on their change initiatives, he began to notice that those who succeeded were also adept at introducing new products, services, and ideas into the marketplace. He saw that successful innovation demands a tactical approach.

In this book he reveals how your company can secure real traction and growth in the marketplace. Along with templates, step-by-step instructions, techniques and tools, you’ll get practical guidance on how to identify opportunities for innovation and maximize your innovation’ s chances of success in the market.

“Everybody knows you have to innovate to be a success, but it’s easier said than done. Getting Innovation Right is a master class in mastering the current business landscape. Reading this book will give you real-world examples of innovation at work, along with tested templates for action, so you can take your creativity and drive and use them to create exciting products and services your customers will clamor for.”
—Daniel H. Pink, author,
Drive and A Whole New Mind