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What Associations Can Learn from LinkedIn

Peninsula Strategies’ Robbie Kellman Baxter teamed up with Seth Kahan, founder of Visionary Leadership® , to co-write this article, one in a series intended to bring timely thought leadership to CEOs and executive directors who must take vision-driven action to impact their organization’s success in the face of turbulent market conditions. Silicon Valley innovators are …

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Learning from LinkedIn

I teamed up with bestselling author and Membership Economy guru, Robbie Baxter, to write this article: Silicon Valley innovators are leveraging technology to build close, ongoing relationships with their customers and members, and are enjoying growth, predictable revenue and loyalty. LinkedIn is preeminent among these innovators. What can associations learn from organizations like LinkedIn? LinkedIn’s …

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The Innovation Continuum

The reason membership organizations must focus on innovation is grounded in the fact that every business is now in the knowledge business. What was once a differentiating value proposition—that member organizations bring together professionals in a particular discipline for networking and education, in other words knowledge activities—is being disrupted. All kinds of enterprises provide the …

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John Graham Identifies 3 Future Trends

John Graham identified three emerging trends impacting associations when I interviewed him at the inaugural gathering of CEOs focused on Association Transformation.  19 CEOs were in attendance to hear his remarks. Graham is President and CEO of the American Society of Association Executives. 1. Mobile technology is as big a game-changer as the introduction of …

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American College of Cardiology uses 21st century Business Savvy

People do not need or desire associations in the same ways they once did. They can network today in a myriad of venues, such as LinkedIn and Facebook to name only the most well known. Education is provided, often free, by the private sector as a loss leader. People just don’t join associations because they …

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