Seth Kahan on Big Change

What is a Grand Challenge and why is it such a powerful tool for associations? This video explores the basic elements and explains using examples.

This video covers the basics of the Knowledge Business Engine, the core revenue and value generator of successful associations that have evolved beyond a basic transactional model

I lay out the three stages of evolution of an association and share a little on why Grand Challenges grow organizations.

Excerpted from my Feb 10 presentation for business leaders in Washington DC.