Culture Change

Creating organizational culture change in associations

Organizational culture has many elements, the most important of which are:

  • Trust
  • Performance
  • Collaboration
  • Aspiration

When you intentionally set out to raise the bar on how your overall organization functions, and to shift or set the internal tone or feel, you have many options to accomplish this, including retreats, training, education and coaching.

Although all of that work is valuable, nothing is more important to organizational culture change than gaining the understanding and support of the staff whose behavior it is you’re asking to change. What’s more—because culture often springs from history and the people at the top, it is imperative that leaders participate in and stimulate this evolution.

Changing organizational culture since 1995

Seth has been helping organizations shift into high gear for nearly 25 years. He has worked extensively with leaders, managers and staff on multiple fronts in organizations large and small, and his ability to raise sights and engender collaboration has won him high regard.

In his work with organizations, there are many books Seth uses to establish common models and vocabulary, yet culture change initiatives require an individualized approach, unique to the circumstances of every association.

To arrange an interview, contact Seth at (301) 229-2221. Mention that you are inquiring about culture change and I will return your call within 90 minutes during regular business hours. Or send me an email at

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