Leaders have great ideas all the time. They are knowledgeable and regularly have insights into their customers' predicaments. They are great at spotting areas for improvement. But great ideas are not enough to get you through the obstacles new ideas, products, and services inevitably confront on their way to successful delivery.
Here are some of the common ways leaders fall short when it comes to innovation:
- They don't invest in the leadership talent required to successfully develop new products and services.
- They don't do market research to ensure circumstances are conducive to their new offering.
- They don't take advantage of market disruptions.
- They don't think through value from the customers' point of view, taking the time to discover what customers are compelled to buy.
- They don't drive the required uptake to increase and accelerate market acceptance.
These are the tactics and strategies Getting Innovation Right addresses. The book provides templates, step-by-step instructions, techniques, tools, and practical guidance on how to do the very things that maximize your innovations chances of success in the market.
Since 1998 I have worked hand-in-hand with over a hundred leaders and their organizations, large and small. I have been part of innovation initiatives in $20 billion organizations and $10 million enterprises. I have worked in the private sector, public sector, and among associations. From that work I distilled seven key activities that lead to successful innovation. Leaders who carry them surge ahead of their peers and the competition. As a result they are able to consistently pursue, create, and leverage inflection points in the market for great impact. The seven activities are:
- Pursue and Leverage Inflection Points
positive inflection point is a game change that shifts market circumstances decisively in your favor. I show you both positive and negative inflection points and how to use both to get ahead.
- Build Innovation Capacity
Strong innovation leaders cultivate the people and environment that provide the necessary foundation of leadership, talent, and idea management. I lay out the details and exactly what you need to do to build these capabilities.
- Collect Intelligence
The best innovation rises from a sea of information about products, services, customers, competitors, market conditions and internal capabilities. Use my eight steps of an effective business intelligence effort to collect the information you need to make the right strategic decisions.
- Shift Perspective
In order to see new opportunity you must be able to get out of your own box. I share proven techniques and tactics capable innovators use to question their own assumptions.
- Exploit Disruption
Disruption is part of business life today. Successful leaders know how to identify the opportunity embedded in adverse conditions. I lay out the four kinds of disruption and how to use each and every one to advantage.
- Generate Value
Skillful innovators understand what drives value, what it looks like to customers and other stakeholders, and how to generate it by delivering something more, better, or new.I provide a powerful tool so you can identify the kind of value that will propel you forward.
- Drive Innovation Uptake
- Every stage of your innovation holds opportunity to engage the people most interested in your offerings. I go through the stages one by one and lay out uptake tactics including value pulses, value surges, and value webs.