value innovation

There are three flavors of value innovation, more value, better value, and new value.

New value is often borne from frustration, new insight, or technology advances and requires you to venture into a whole new area of business and skillsets. More value is quantitative; it’s all about the numbers. Better value is about increasing the impact, influence, or application of a current product or service.

Watch the video above to learn:

  • Why new value is the most challenging
  • how to create more value through pricing and returns
  • and three ways to create better value.