Today, I want to share with you six questions that I have found extremely helpful when developing strategy. They’re specific to associations, and they are inspired by Richard Rumelt’s model that he lays out in his excellent book, “Good Strategy/Bad Strategy.”

  1. What cannot change?
  2. What are the biggest hurdles your association is facing today?
  3. What are the biggest opportunities?
  4. What is the most important challenge that your organization must face in order to grow?
  5. What are the strategies for either overcoming that challenge or seizing that opportunity?
  6. What are your key results?

Watch the video above to learn how these questions work together to form the core of any kind of association strategy.