7 Returns on Grand Challenges for Association Leaders

Taking on a Grand Challenge brings seven key returns:

1. The mission return – A Grand Challenge is the most powerful way to bring your mission to life.
2. The business return – Grand Challenges thrive on business models and generate growth in profitable revenue.
3. The public sentiment return – Grand Challenges shine a favorable spotlight on the good you do for the world.
4. The stakeholder return – Grand Challenges attract new stakeholders aligned with your mission.
5. The engagement return – Grand Challenges generate valuable participation, especially for next-gen members.
6. The relevance return – Grand Challenges increase your organization’s relevance to society and members.
7. The member return – Grand Challenges improve membership value, making it possible for everyone to contribute to a noble cause.

Download my short think piece on Grand Challenges including the 7 returns, which you can share with others.