Grow or die.

Blunt, but true.

Many associations have grown content with a flat situation as it relates to mission impact, membership, and profitable revenues.

Some have been able to spin “grow or die” into a positive: evolve and thrive.

No matter how you frame it, savvy CEOs are paying attention to and investing in these three areas:

  1. Social Systems
  2. The Synergy Zone
  3. Designing and Delivering a Grand Challenge

Watch the video to learn:

  • who makes up your social systems,
  • what is the synergy zone and,
  • how a grand challenge can change the landscape of your association and the broader community.

For a full look at these impact areas and more, download a copy of my latest report, Breaking Through.