Grow or die.
Blunt, but true.
Many associations have grown content with a flat situation as it relates to mission impact, membership, and profitable revenues.
Some have been able to spin “grow or die” into a positive: evolve and thrive.
No matter how you frame it, savvy CEOs are paying attention to and investing in these three areas:
- Social Systems
- The Synergy Zone
- Designing and Delivering a Grand Challenge
Watch the video to learn:
- who makes up your social systems,
- what is the synergy zone and,
- how a grand challenge can change the landscape of your association and the broader community.
For a full look at these impact areas and more, download a copy of my latest report, Breaking Through.