Seth Kahan on Big Change

Thriving Earth Exchange

Increasing market penetration is the most popular form of growth. It is about expanding your customer pool, reaching out and finding new customers. This video takes a look a the steps that lead to success.

How can this be a growth strategy? Because improving loyalty ensures future profitability. This video highlights the two keys to improving loyalty.

Growing Your Base is a core competency for every leader. This 2 minute video lays out the five factors that contribute to the growth of your customer base.

Getting a bigger buy is one of the most lucrative and low labor intensity ways to increase profitability. On this short video I explain what it is and why it’s often the low hanging fruit when you need to increase profitability.

No matter what kind of organization you are, growth is a goal. It could be profitable, sustainable growth that occupies your attention, or it could be increased mission impact. Here I lay out the five kinds of growth leaders pursue.

Obstacles, logjams and roadblocks point the way to what needs to be done next. Yes, it’s true: your biggest problems are your biggest opportunities. It’s easy to want to find a detour or a way around, but mostly those issues are showing you where the value is greatest.

In this 2 minute video I explain my work as an executive adviser. Since 1996 I have been relied upon by executives leading high-value change, innovation, and growth. In this short ciip I explain how I provide the guidance and perspective they need to make the best possible decisions when the stakes are highest.

Associations that focus primarily on creating transactional member value are actually practicing the old mindset, trying to save their organizations and stave off the transformation that is sweeping the world: knowledge and its effective execution. In this video, I layout the three kinds of associations and why they are so different from each other, including

Sometimes you have to violate your own norms to get people’s attention. Here’s a story of a time I did this at the World Bank.