What Visionary Leaders Need and Read
“By choosing to create a breakthrough in growth, you give your association and its members new life.
I can help you achieve greater mission impact, increase revenue, and grow membership through the strategies outlined in this brochure.”
…and lots more!
Creating a Social Movement
“I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts.”
…and lots more
Susan K. Neely – Visionary CEO
I recently sat down with Susan Neely who began her tenure as president and CEO of the American Beverage Association (ABA) in May 2005 at a time when there was tremendous tension around the sale of soft drinks and sugar-sweetened beverages in schools. This report covers the extraordinary work she did during her tenure at the ABA.
The Core of Association Strategy
Strategy makes it possible for your organization to escape the confines of your current position and take new ground.
Strategy is the game plan that brings stakeholders together for a common set of goals, whether it’s reinventing your organization, repositioning for greater market penetration, shifting to seize opportunity, accelerating growth, fortifying your position as the leader in your space, or moving past a competitor.
What it Takes to Lead in 2018
The World is changing exponentially, however, the average human mind has difficulty processing exponential growth. Do your senior executives have what it takes to manage exponential growth? Through my work with association and private sector executives and CEOs, I have identified 7 new leadership competencies each executive needs to handle our rapidly changing world.
Driving Results 2018: Innovate or Lose Ground
Things are moving so fast that new options rise in the market with unprecedented speed. If you don’t rise with them, your members and partners will go elsewhere, and these days that can be as easy as a click.
This issue of Driving Results highlights trends I have observed in my work with 100+ association CEOs.