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Seth Kahan shares Dr. Robert Cialdini’s method

I spent the morning today with the author of the book, Influence: the Psychology of Persuasion. In this short video I share Cialdini’s method of creating the intellectual property, which made this book a classic in the field. Cialdini’s book documents the six types of influence and has been a reference for marketers and leaders who rely on influence to excel at their work.