Imagine that you’re the captain of a ship – your association – and it is your job to keep the boat intact to continue to provide value to your members. But you are in a storm – the pandemic. Many of us hope that we will be able to return to normal shortly. But the implications of the pandemic will be with us for a very long time. Be prepared for rough seas ahead. Executives will need two things, an over-arching strategy, and a 3-6-month business plan. The impact of all the waves of tumult will be unpredictable, and the ability to see far into the future impeded. Watch the video above to learn what you can do to prepare for the challenges ahead.

Friday, May 22, at 9 am ET, Robbie Baxter, author of the international bestseller The Membership Economy, and more recently, The Forever Transaction will interview me on LinkedIn Live. We will discuss associations, what they need to know at this time, and how the Forever Transaction – a perpetual value proposition that attracts and holds on to members – applies to their organizations. For more details email me or follow Robbie on LinkedIn.