Peninsula Strategies’ Robbie Kellman Baxter teamed up with Seth Kahan, founder of Visionary Leadership, to co-write this article, one in a series intended to bring timely thought leadership to CEOs and executive directors who must take vision-driven action to impact their organization’s success in the face of turbulent market conditions.

Silicon Valley innovators are leveraging technology to build close, ongoing relationships with their customers and members, and are enjoying growth, predictable revenue and loyalty. LinkedIn is preeminent among these innovators. What can associations learn from organizations like LinkedIn? Download the article to find out.