If I had to define challenge in one word it would be growth. Recently, I’ve been working to identify the winning moves being made by leaders of successful associations.

There are three elements key to growth: mission impact, membership, and profitability. In this video I discuss those elements and the three winning moves I see association leaders making:

  • Mastering the six social systems of associations,
  • Creating synergy between mission impact and financial growth
  • Adopting a global challenge