Seth Kahan

Interviewed by Seth Kahan Shelley is a Chicago-based branding expert. She has led major initiatives for McDonald’s, Frito-Lay, Pepsi-Cola, and Chevron Oil, among others. She launched Airlift Ideas, Inc. to help companies create strong identities for new or existing brands. Previously, as an executive at McDonald’s Corporation, she directed major efforts in new business development, […]

Interviewed by Seth Kahan I first met Steve at the World Bank in 1994. Two years later he became my boss, directing the team that introduced Knowledge Management (KM). Under his watch our 5-person group, with no budget, successfully implemented the large-scale change initiative, transforming an old-style bureaucracy of 15,000 professionals. In just two years

Seth is a motivational speaker and keynote speaker. He uses storytelling and communication exercises to help build strong business communities and ignite positive organizational change. Case Study by Seth Kahan Written for Johns Hopkins Bloomberg School of Public Health Center for Communication Programs Download this case study Download the entire report: Managing Knowledge to Improve

For a business community to generate good returns, three forces must be optimized: business benefits, community concerns, and participant payoffs. 1. Business Benefits Why does a beekeeper build beehives? For honey. Why does a business invest in a community? For returns. Examples of business benefits include: Improved operational performance Better product and services development Increased