Social media is #Backlash Central. That can work in your favor if you prepare for both opportunities and attacks. I recently hosted a meeting of associations engaged in Grand Challenges and we devoted a session to social media. Our speaker was Heather Holdridge, director of digital strategy for Planned Parenthood. She described how Facebook and […]
Social Media for National Movement Read More »
Lisa McLeod is the thought leader on Noble Purpose. She has hands-on experience working with companies that include Google, Apple, Kimberly-Clark, Pfizer, Roche, Hootsuite and many others. Her most recent book, Selling with Noble Purpose, landed her on The Today Show, NBC Nightly News and Good Morning America. It is about driving revenue doing work
Noble Purpose and Grand Challenges Read More »
Grand Challenges are powerful tools that organizations, thought leaders, and socially active citizens wield to make noble contributions to society and life. Many partners become key players in a collaborative exploration that changes the world for the better. Here are some association Grand Challenges in motion today: • The National Restaurant Association has teamed up
Grand Challenges’ 7 Returns Read More »
One of the most valuable assets any team can have is the esprit de corps. It is the fundamental fabric that holds a team together especially when there are obstacles to overcome.
The Power of Esprit de Corps Read More »
My work is about helping visionaries achieve success. In this short video I share a story from my days working with the president of the World Bank, Jim Wolfensohn, a true visionary. This work centered on empowering the poor and helped me define the elements of a successful Performance Community, which I still use today
Seth Kahan on Jim Wolfensohn and Performance Communities Read More »
I spent the morning today with the author of the book, Influence: the Psychology of Persuasion. In this short video I share Cialdini’s method of creating the intellectual property, which made this book a classic in the field. Cialdini’s book documents the six types of influence and has been a reference for marketers and leaders
Seth Kahan shares Dr. Robert Cialdini’s method Read More »
“The world’s biggest problems are the world’s biggest business opportunities.” – Peter Diamandis In 2013, I worked with Barbara Byrd Keenan while she was CEO of the Institute of Food Technologists (IFT). These are the researchers and scientists who create astronaut food, designer desserts like Twinkies, and who make sure your cabbage isn’t crawling with
Grand Challenge book – introduction Read More »
Whether you are in the midst of an internal change initiative or a mass communications effort, watch this 2 minute video to learn how to create a dramatic surge in progress.
Creating Dramatic Surges in Progress Read More »
Bring your mission to life with a Grand Challenge. Learn why they are so meaningful in today’s world.
Grand Challenges – A Valuable Contribution by Today’s Associations Read More »
Thanks to Robbie, I have spent the last 3 days meeting folks at Apple, Google, Pinterest, Yahoo!, Badgeville as well as start-ups that include Kurbo and Mango Health. I was met with support and enthusiasm at every step. My goal is to bridge Silicon Valley with the association leadership community in Washington DC and this
Visiting Silicon Valley with Robbie Kellman Baxter Read More »
