In 2001, Dr. Christina Economos led a team of researchers to study how over 300 million US citizens made radical changes to behavior in several vital sectors: recycling, breastfeeding, tobacco cessation, and seatbelt usage. In each of these four areas, the nations as a whole flipped. Dr. Economos wondered what made that change possible.
Based on Dr. Economos and her team’s work, I created an infographic, 10 Key Elements to Social Movement, that explains what you need to know to catalyze a social movement within your organization. Watch the video above to get an overview of each element and download the infographic here.