Over the Thanksgiving holiday we had a bunch of friends from our past, about
8 people in our house. Of course at the end of the feasting we had the
obligatory group photo shoot. It became clear really fast, with our
smart phones in hand, that there were a lot of really great pics being
snapped. And of course, the bad ones were being deleted as fast
as they were being taken. I am old enough to remember picking up film
and wading through 33 bad pictures to find 3 good ones (if you were
lucky – sometimes there were no good pics!).
Smart phones have turned us all into better photographers.
Google has turned us all in to expert searchers. Once upon a time the
great searchers included librarians, the mathematically inclined, and
an odd few others. But when Google came onto the scene in a big
way in 1998 (PC Magazine reported
that Google had “an uncanny knack for returning extremely relevant
results” and recognized it the search engine of choice in the Top 100
Web Sites for 1998), everyone learned how to search. The longer
it stayed around, the better we all became. Today billions of people
know how to search well, more than all the librarians and
mathematicians on Earth.
Michael Schrage, a faculty member of MIT Sloan
Executive Education, wrote a great little (91-page) Kindle book, Who Do You Want Your
Customers to Become? In it he describes the impact of all
good innovators as transforming their customers, “reimagining,
redefining, and redesigning their customers’ future.” I highly
So how will you transform the lives of your beneficiaries (be they
customers, members, or recipients)?
global effects. As we go, so goes the world, for the world is us. The
revolution that will save the world is ultimately a personal one.