Framing the Crisis

Not long ago I shared a video about the 10 Key Elements to a Social Movement. Remember, a social movement is a way to catalyze the different players in your stakeholder ecosystem to bring about incredible change. Today, I would like to discuss Framing the Crisis, the first, most important, element.

In today’s world of information overload, you must find ways to penetrate the noise and get attention. There must be a sense of urgency to bring about change on a massive scale. You create urgency when people understand what will happen if they do not take action. Framing the crisis does not mean focusing on negativity. It is about delivering your objective in a way that resonates with your audience and lets them know where there is a threat to be addressed.

Aspiration has its place. You can preach once you’ve built the choir.

Watch the video above to hear what I have to say about framing the crisis and the place of aspiration in social movements. To get the full story, download my report here: Creating a Social Movement