I continue to an initiative to talk 100 CEOs in 100 Days. One thing is clear; the short term has become more relevant to business planning. There is too much uncertainty in the air for a long-term plan. We must find ways to best position ourselves for success.
I was a change consultant for Royal Dutch Shell during the 2008-2009 mortgage crisis. While the rest of the world was worrying about the tanking economy, leaders at Shell had a different perspective; their thoughts were, if the deck is reshuffling, we can just as easily go up as down.
Many organizations are adopting what I call a North Star, Next Stage strategy. This method involves keeping your organization’s long-term mission and vision front-of-mind while only planning for the next 6-months. As association leaders, you must consider what actions to take now to ensure you are moving up instead of down during chaos.