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Operationalizing Your Game Plan


Operationalizing your game plan is the culminating step of my 7-step framework for getting to the core of association strategy. During this phase, the CEO will work with senior staff to identify tactics that will achieve the objectives of the strategic plan.

The most effective organizations work closely with strategy consultants to facilitate a meeting between the CEO, the executive leadership team, and select members of the Board of Directors. The inclusion of the senior leadership team is vital, and they should collectively understand the intent and objectives of the strategic plan. At the end of the meeting, your organization will have decided who is going to carry out what tactics and by what date; ultimately operationalizing your strategic plan.

Get more insight about this step and the rest of my 7-step framework for association strategy here.