I extend my heartfelt prayers and best wishes for you and your loved ones, for your health and your safety.

Disruptions are massive. Our organizations were created by our members to do things that no other organization can. Associations were built to navigate through storms, to take on the toughest issues, to surface solutions, and to share them widely with our members. Now is the time to lead, to step into the breach, to go the extra yard, to take command as no other organization can.

Here are the four areas of disruption that need our attention most:

Health – Make sure your members are as safe and healthy as possible. If they have businesses that are deemed essential, make sure they know how to maintain that health and safety on the job.

Economy – Make sure that you are doing everything in your power to safeguard the financial well-being of your members now and in the short-term.

Social – Humans are hard-wired to shake hands, to hug, to meet in small groups over coffee, to convene in large groups at trade shows and meetings. Those interactions are being taken away from us right now. Mitigate the impact everywhere you can. When we convene virtually, it’s easy to post an agenda and dive right into the meeting. Take the time upfront to insert a little small talk.

Our Organizations – Our associations are precious. Now is the time our members need us the most and to safeguard the integrity of your association. Do whatever you can to help the organization to survive and thrive.

We’re all conducting triage right now – prioritizing emergencies, and allocating resources accordingly. But soon things will settle. One of the most important ways that you can contribute to the success of your association going forward is to take notes. Write down the lessons that you’re learning. When it comes time to reflect on how things have changed and what had to be done, you’ll have a comprehensive list.

I recently spoke to Susan Neely, the CEO of the American Council of Life Insurers, and she said something that touched my heart. She said, “If you came into this to serve, then now is our time.” No truer words have been spoken.

Now is the time to step into your power. Now is the time to make a difference in the lives of your members when they need it the most.


What am I doing to help mitigate the impact of COVID19?

I’m compiling videos, how-tos, and infographics that are specific to helping associations during this time. These resources and many more are available on covidleaders.com. Please take a look and download what you want.

I’m hosting free Zoom gatherings and an email list for CEOs and executives at all levels to discuss obstacles, identify needs, collaborate, and support each other. Zoom gatherings provide CAE credits for participants. If any of that is of interest to you, send me an email at seth@visionaryleadership.com.

I will also be offering my Visionary Leadership Academy in small virtual sessions, with a focus on the pandemic and how to serve during this time. Classes will be available soon, at a reduced rate, and CAE credits will be provided. Stay tuned for more details.