There are two obstacles to effective communication that challenge every leader:
- Penetrating information
- Providing messages in ways easy for listeners to digest and remember.
Storytelling addresses both.
Research demonstrates that a different part of our brain is activated by a good story. Think about how relaxing it is to binge watch your favorite television show at the end of a long day. That’s because it’s fun to get involved in a story – not work! This is exactly why leaders learn how to communicate in stories.
People remember stories.
When all the facts and figures have disappeared from your brain like a PowerPoint presentation when the projector is switched off, the stories remain. Especially the juicy ones! We cannot wait to tell another when we have heard a good story. You can harness this to communicate your organization’s value and impact.
To do this you first need to identify your organization’s Master Story, the overarching narrative that pulls together who you are and what we are doing for all of your key stakeholder audiences. It’s not a difficult exercise. Your mission and vision likely have the details, and you know it intuitively if you are the CEO because you talk about it all day long. But… you must write it down and begin to use it as a tool to get the value it can provide you.
I regularly lead storytelling workshops for leaders. Here is one of the documents I use, the 1st page of which is the body of this week’s Monday Morning Mojo!
“In order to win a man to your cause, you must first reach his heart, the great high road to his reason.”