I’ve been re-reading a classic, “The Structure of Scientific Revolutions” by Thomas Kuhn. It explains how paradigms change. It’s easy to imagine that science is the slow, steady linear progression that gradually fleshes out our understanding of the world. But science is much more haphazard.

What is most fascinating to me is that often, the people who generate the breakthroughs have a very incomplete understanding of the world. They are using flawed concepts or obscure and strange frameworks.

How does this relate to leadership and associations? Watch the video above.

As you’re looking to evolve your organization and your members around key concepts, be patient. Sometimes traction does not build to a crescendo, but instead, pushes and sputters. This is how knowledge diffuses in our world.