You’ve gathered member and market intelligence. The obstacles and opportunities facing your association have been identified? What’s next? Assessing your organization’s capabilities, step four in my 7-step framework to association strategy.

Does your association have the skills and resources to tackle the opportunities and challenges facing it? Do you have what it takes? Assessing your association’s capabilities should be done by a neutral third-party who can provide candid feedback without bias or conflict. This is an integral step to overcoming the obstacles in your path to success.

To learn more about this step and the others download my report, The Core of Association Strategy.