It’s hard to innovate when you have a good thing going. Today’s fast-moving market requires that you create new value for your customers before anyone else does. When looking for sore spots, ask yourself “what It would be like to be the next best that you could be.”

Disrupt yourself. Don’t stop doing what Is working but do break new ground. Apple is a classic case of this. Watch the video to learn how associations are disrupting themselves for better positioning in the modern market.