The most successful associations are focusing growth on mission impact, membership, and profitability. I’ve identified three things CEOs of these associations are doing to drive that growth:
- Investing in social systems
- Creating synergy between mission impact and profitability
- Design and deliver a grand challenge
Last week, we talked about investing in social systems. This week, I’ll discuss creating synergy between mission impact and profitability. Watch the video above to learn about:
- The Synergy Zone,
- what is off-limits,
- and how creating synergy can impact your growth.
For a full look at these impact areas and more, download a copy of my latest report, Breaking Through
