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Investing in Your Social Systems

For the last few weeks we have been discussing growth. Many of the most successful associations focus their energy growing three areas:

  1. Mission Impact
  2. Membership
  3. Profitability

What is the one thing I see the most successful CEOs doing? Investing in the growth of their social systems. Social systems are groups of people with a common practice. An associations social systems include the:

  • Board of Directors & Executive Committee
  • Senior leadership team/C-Suite
  • Partners

In the video above I discuss:

  • the roles each of these groups play,
  • explain the importance of their growth, and
  • provide ideas on how to foster it.

For a full look at these impact areas and more, download a copy of my latest report, Breaking Through.