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Financial Growth and Mission Impact


The most successful associations are focusing growth on mission impact, membership, and profitability. I’ve identified three things CEOs of these associations are doing to drive that growth:

  • Investing in social systems
  • Creating synergy between mission impact and profitability
  • Design and deliver a grand challenge

Last week, we talked about investing in social systems. This week, I’ll discuss creating synergy between mission impact and profitability. Watch the video above to learn about:

  • The Synergy Zone,
  • what is off-limits,
  • and how creating synergy can impact your growth.

For a full look at these impact areas and more, download a copy of my latest report, Breaking Through