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Gathering Market Intelligence

Understanding your market is critical to success in a world of constant disruption. Gathering market intelligence, the first step in my seven-step framework for creating an association strategy, must be a continuous process if you are going to stay ahead of a continuously changing business landscape.

Your market intelligence should focus on three key areas:

  1. Your own business model
  2. The sector or profession that your association represents
  3. Member circumstances and experience

There are five critical activities for gathering market intelligence including:

  • Connecting with thought leaders
  • Scanning the popular press
  • Scanning new sources
  • An internet search of key market issues.
  • Identifying and mining your competitors’ services and assets

To learn more about gathering market intelligence and the other six steps to creating a framework for association strategy, download my report The Core of Association Strategy.