For the last few weeks we have been discussing growth. Many of the most successful associations focus their energy growing three areas:
- Mission Impact
- Membership
- Profitability
What is the one thing I see the most successful CEOs doing? Investing in the growth of their social systems. Social systems are groups of people with a common practice. An associations social systems include the:
- Board of Directors & Executive Committee
- Senior leadership team/C-Suite
- Partners
In the video above I discuss:
- the roles each of these groups play,
- explain the importance of their growth, and
- provide ideas on how to foster it.
For a full look at these impact areas and more, download a copy of my latest report, Breaking Through.
