One of my greatest joys is the opportunity to meet face-to-face with great luminaries, ordinary people who have succeeded at extraordinary efforts. Recently, I had a chance to sit down and talk with a true visionary CEO, Susan Neely. I met with Susan toward the end of her tenure as CEO with the American Beverage […]
Susan Neely, Visionary CEO Read More »
Operationalizing your game plan is the culminating step of my 7-step framework for getting to the core of association strategy. During this phase, the CEO will work with senior staff to identify tactics that will achieve the objectives of the strategic plan. The most effective organizations work closely with strategy consultants to facilitate a meeting
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Documenting the strategic plan is the sixth step in my 7-step framework for association strategy. How you record and deliver the strategic plan is up to your organization. Infographics, PowerPoint presentations, booklets, and one-sheets are all great ways to share your association’s vision and goals. The most critical part of the documentation is to be
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Regular communication with the board throughout the strategic planning process is important, particularly when ambiguous or contentious issues arise. There should be no surprises along the way. However, the board meeting that takes place near the end of the planning process could be the most important piece to the creation of your strategic plan. This
Strategic Planning: The Board Meeting Read More »
You’ve gathered member and market intelligence. The obstacles and opportunities facing your association have been identified? What’s next? Assessing your organization’s capabilities, step four in my 7-step framework to association strategy. Does your association have the skills and resources to tackle the opportunities and challenges facing it? Do you have what it takes? Assessing your
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Gathering member and market intelligence – steps one and two in my 7-step framework for association strategy will yield candidates for the 3rd step: identifying opportunities and challenges. A challenge is any obstacle that your organization will face on its path to growth. An opportunity is a favorable condition or significant achievement in line with
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While gathering member intelligence is the second step in my 7-step Framework for Association Strategy, it should be a continuous process. Keeping your finger on the pulse of the most important people in your organization is integral to success. I have identified five groups of association members: Board of Directors Informal Influential Leaders Members at
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Understanding your market is critical to success in a world of constant disruption. Gathering market intelligence, the first step in my seven-step framework for creating an association strategy, must be a continuous process if you are going to stay ahead of a continuously changing business landscape. Your market intelligence should focus on three key
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A strategy is the game plan that will get you from where you are today to where you want to be. But how do we create an effective strategy that will truly move your organization forward? In this video, I discuss my 7-step framework for association strategy. 1. Gather Market Intelligence 2. Gather Member Intelligence
Seth Kahan’s 7-step Framework for Association Strategy Read More »
What is strategy and who drives the process at an organization? The CEO is the only leader at the intersection of many important organizational relationships: the board of directors, executive committee, members, staff, media, partners, vendors and the general public. It is this unique position that puts a CEO in the best position to drive
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