Expanding your customer base depends on five
factors:

1.   
Current customer satisfaction
2.    Desire for your offering
3.    Your reputation as a provider
4.    A value proposition you can deliver
5.    Effective outreach

Any one of these factors can significantly limit or enhance the
development of new customers. Together they create synergies that
enhance each other’s capacity to grow your base.

Current customer
satisfaction
describes how content today’s customers are with
you. The higher their satisfaction, the easier you’ll find it to build
the base. Satisfied customers become evangelists, provide positive
reviews, and refer people to your business.

Desire for your
offering
is an indicator of the potential pull for your products
and services; it tells you how much the market wants what you have and
therefore how likely it is to embrace your offering.

Your reputation as
a provider
contributes significantly to the trust the market
puts in your ability, which in turn accelerates acceptance.

A value proposition
you can deliver
is a must. If the other factors are in your
favor, customers will give you a try and then it’s up to you to provide
the goods. This is what makes your offering credible.

Effective outreach means
that you are getting the attention of the people who matter; i.e., you
are in front of your target audience delivering messages they want to
hear in media they prefer.

Bring these five factors together and you have the makings of a solid
growth effort.

_____________________________________________

 

Getting Innovation book linkIn 2013
my next book, Getting
Innovation Right: How Leaders Create Inflection Points that Drive
Success in the Marketplace,
will be released. 

If you book conferences, contact me for a special deal in 2013 – I will
be offering copies of the book for
your audience. All arrangements to take place through my
representative, Tom
Neilssen, at BrightSightGroup.com.

_____________________________________________

Come and visit me on my new Facebook page where in the last 2 1/2 weeks
I have attracted 6,000+
followers: facebook.com/GettingInnovationRight