Last week we discussed the imperative to grow and evolve.
The most successful associations focus their energies growing three areas:
- Mission Impact
- Membership
- Profitability
This week I tackle why the growth of these areas is critical to success. Watch the video above to learn:
- Why mission impact is the single most important area to demonstrate leadership
- Why associations must increase memberships or risk missing emerging trends, new knowledge, and new professionals
- And why profits, even if not the driving force. should be important to associations
For a full look at these impact areas and more, download a copy of my latest report, Breaking Through
