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Growth: Mission, Members and Profits

Last week we discussed the imperative to grow and evolve. 

The most successful associations focus their energies growing three areas:

  1. Mission Impact
  2. Membership
  3. Profitability

This week I tackle why the growth of these areas is critical to success. Watch the video above to learn:

  • Why mission impact is the single most important area to demonstrate leadership
  • Why associations must increase memberships or risk missing emerging trends, new knowledge, and new professionals
  • And why profits, even if not the driving force. should be important to associations

For a full look at these impact areas and more, download a copy of my latest report, Breaking Through