A strategy is the game plan that will get you from where you are today to where you want to be. But how do we create an effective strategy that will truly move your organization forward? In this video, I discuss my 7-step framework for association strategy.

1. Gather Market Intelligence
2. Gather Member Intelligence
3. Identifying opportunities and challenges that arise from the newly obtained intelligence
4. Assessing your organization
5. Conduct your board meeting
6. Document the decisions of the board = strategic plan
7. Create your operational plan

To get more information on the framework for an effective strategic plan, download my report, The Core of Association Strategy.