Last week we talked about Framing the Crisis, the most critical of the 10 Key Elements to a Social Movement. This week I’ll cover the second most critical element: science-based research.

Science-based research provides evidence for the change your movement is trying to make. It answers the “why’s” and illustrates your foundation.

Watch the video to learn more about the role of science-based research in creating a social movement.

To get the full story, download my report here: Creating a Social Movement