When you prime, you are getting ready for another activity. The verb takes its name from a biochemical process in which you use a material to get ready for a polymerization process… like preparing a surface with a primer before you paint it. The idea here is that there is an step that readies for […]
Take a look at your role models – the people who live their lives in very special ways. They all have quirky things they do that make them both extraordinary and unusual. William Staffor, one of my favorite poets, got up at 4am so he could have time every day to write poetry without interruption.
Extraordinary and Unusual Behavior Read More »
Strategic partnerships can make it possible for associations to do so much more than would otherwise be able to achieve on their own limited resources. Dream big and rely on a shared vision to provide you with the means to realize your dreams.
Strategic Partners Read More »
Teachers often talk about the teachable moment: an unplanned opportunity when a student is particularly open and responsive to a new idea. Thanks to the immediacy and ubiquity of social media, organizations can take advantage of the reachable moment: an unplanned opportunity to use an event to raise awareness by tapping into grassroots support. When
Nurses: America’s Healers Read More »
“The world’s biggest problems are the world’s biggest business opportunities.” – Peter Diamandis In 2013, I worked with Barbara Byrd Keenan while she was CEO of the Institute of Food Technologists (IFT). These are the researchers and scientists who create astronaut food, designer desserts like Twinkies, and who make sure your cabbage isn’t crawling with
Barbara Byrd Keenan, Grand Challenger Read More »
Social media is #Backlash Central. That can work in your favor if you prepare for both opportunities and attacks. I recently hosted a meeting of associations engaged in Grand Challenges and we devoted a session to social media. Our speaker was Heather Holdridge, director of digital strategy for Planned Parenthood. She described how Facebook and
Social Media for National Movement Read More »
Lisa McLeod is the thought leader on Noble Purpose. She has hands-on experience working with companies that include Google, Apple, Kimberly-Clark, Pfizer, Roche, Hootsuite and many others. Her most recent book, Selling with Noble Purpose, landed her on The Today Show, NBC Nightly News and Good Morning America. It is about driving revenue doing work
Noble Purpose and Grand Challenges Read More »
Grand Challenges are powerful tools that organizations, thought leaders, and socially active citizens wield to make noble contributions to society and life. Many partners become key players in a collaborative exploration that changes the world for the better. Here are some association Grand Challenges in motion today: • The National Restaurant Association has teamed up
Grand Challenges’ 7 Returns Read More »
I teamed up with bestselling author and Membership Economy guru, Robbie Baxter, to write this article: Silicon Valley innovators are leveraging technology to build close, ongoing relationships with their customers and members, and are enjoying growth, predictable revenue and loyalty. LinkedIn is preeminent among these innovators. What can associations learn from organizations like LinkedIn? LinkedIn’s
Learning from LinkedIn Read More »
Last night my family and I were driving back from Annapolis where one of my best friends married his lifelong partner in a very informal yet beautiful ceremony in their home. The ritual itself was less than 10 minutes long, officiated by a good friend. I was surprised that they made a point of recognizing
