To better serve association executives, I’ve been on a mission to talk to 100 CEOs in 100 days. After three months of discussions, the biggest takeaway so far is that the massive stress on our current environment is creating an evolution in our organizations. Associations are growing and developing faster than ever before.

Association leaders have an unparalleled opportunity. We now have permission to remove or rebuild programs, products, and services that don’t deliver on ROI in terms of member value or revenue. Take advantage of this opportunity by meeting with your volunteer leaders to design the organization you have always wanted and needed to be. Then ask yourselves, “What will we do to get there?”