Gathering member and market intelligence – steps one and two in my 7-step framework for association strategy will yield candidates for the 3rd step: identifying opportunities and challenges. A challenge is any obstacle that your organization will face on its path to growth. An opportunity is a favorable condition or significant achievement in line with the aspirations of your organization. Both highlight growth. Harnessing the energy of challenges could help move your organization forward and seized opportunities create growth. To learn more about this, and the other steps to association strategy download my report The 7-Step Framework for Association Strategy here.